X · Video ad
Last verified 3 Nov 2026
Check a file against this →Key facts
- Recommended size
- 1920 × 1080
BOfficial recommendation. Evidence details
- Source
- X Ads creative specs (X Help Center)
- How verified
- Supplied by the owner
- Verified
- 3 Nov 2026
Standalone Video Ads: 1200 x 1200 recommended for 1:1, 1920 x 1080 for 16:9; larger videos are better optimised when users expand them.
Open source ↗- Aspect ratio
- 16:9
BOfficial recommendation. Evidence details
- Source
- X Ads creative specs (X Help Center)
- How verified
- Supplied by the owner
- Verified
- 3 Nov 2026
Standalone Video Ads: 1200 x 1200 recommended for 1:1, 1920 x 1080 for 16:9; larger videos are better optimised when users expand them.
Open source ↗- Duration
- ≤ 140 s (2.3 min)
- Conflict
AOfficial requirement. Evidence details
- Source
- X Ads creative specs (X Help Center)
- How verified
- Supplied by the owner
- Verified
- 3 Nov 2026
Video Ads: up to 2:20 is supported. Select advertisers can request up to 10 minutes (9:55 advised) through their account manager.
Open source ↗ - Max file size · Video
- ≤ 1 GB
AOfficial requirement. Evidence details
- Source
- X Ads creative specs (X Help Center)
- How verified
- Supplied by the owner
- Verified
- 3 Nov 2026
Video Ads: file size 1 GB max.
Open source ↗- Max file size · Video
- ≤ 30 MB
BOfficial recommendation. Evidence details
- Source
- X Ads creative specs (X Help Center)
- How verified
- Supplied by the owner
- Verified
- 3 Nov 2026
Video Ads: for optimal performance we strongly recommend to keep files under 30 MB.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File format · Video | mp4, mov | AOfficial requirement. Evidence details
Video Ads: file types MP4 or MOV. Open source ↗ |
| File size · Video | ≤ 1 GB | AOfficial requirement. Evidence details
Video Ads: file size 1 GB max. Open source ↗ |
| File size · Video | ≤ 30 MB | BOfficial recommendation. Evidence details
Video Ads: for optimal performance we strongly recommend to keep files under 30 MB. Open source ↗ |
| Duration · Video | ≤ 140 s (2.3 min) | AOfficial requirement. Evidence details
Video Ads: up to 2:20 is supported. Select advertisers can request up to 10 minutes (9:55 advised) through their account manager. Open source ↗ |
| Duration · Video | ≤ 15 s | BOfficial recommendation. Evidence details
Video Ads: 15 seconds or less is recommended. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Frame rate | ≤ 60 fps | AOfficial requirement. Evidence details
Video Ads: up to 60 fps. Open source ↗ |
| Video aspect ratio | 4:5, 2:3, 1:1, 1.91:1, 16:9, 9:16 | AOfficial requirement. Evidence details
Standalone Video Ads: aspect ratios: 4:5 (1440 x 1800), 2:3 (1080 x 1620), 1:1 (1080 x 1080), 1.91:1 (2064 x 1080), 16:9 (1920 x 1080), 9:16 (1080 x 1920), as the page lists its supported formats. Open source ↗ |
| Video codec | h264 | BOfficial recommendation. Evidence details
Video Ads: video codec recommendation H264, Baseline, Main or High Profile with a 4:2:0 color space. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Post text length | ≤ 280 characters | AOfficial requirement. Evidence details
Post copy: 280 characters (each link used reduces the count by 23 characters). Open source ↗ |
Loudness
No official loudness target. About loudness standards
| Property | Rule | Evidence |
|---|---|---|
| Audio codec | aac | BOfficial recommendation. Evidence details
Video Ads: audio codec AAC LC (low complexity), listed with the page's recommendations (bitrate, frame rate, codec). Open source ↗ |
Notes and caveats
- Promoted video ads in the timeline (standalone, or with website card, app buttons, conversation buttons or polls). Also recommended, not checked: video bitrate 6,000-10,000k for 1080p (6,000k recommended), 5,000-8,000k for 720p; 29.97 or 30 fps (don't upsample a lower rate); branding throughout, a persistent logo in the upper left; captions. Videos under 60 seconds loop. Thumbnail PNG or JPEG, up to 5 MB.
Sources
- X Ads creative specs (X Help Center) · X Corp.Supplied by the owner · 3 Nov 2026
Version history
- 3 Nov 2026 · 0.2.8Added from X's ad creative specifications and Vertical Video Ads pages, printed by the owner on 3 Nov 2026 (decision D42).