XAdImageActive
X · Image ad
Last verified 3 Nov 2026
Check a file against this →Key facts
- Max file size · Image
- ≤ 5 MB
AOfficial requirement. Evidence details
- Source
- X Ads creative specs (X Help Center)
- How verified
- Supplied by the owner
- Verified
- 3 Nov 2026
Image Ads: file size max 5MB.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File size · Image | ≤ 5 MB | AOfficial requirement. Evidence details
Image Ads: file size max 5MB. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Image format | Not allowed: bmp, tiff | AOfficial requirement. Evidence details
Image Ads: we do not accept BMP or TIFF files. Open source ↗ |
| Image format | png, jpg | BOfficial recommendation. Evidence details
Image Ads: PNG and JPEG are recommended; GIFs uploaded render as a static image. Open source ↗ |
| Image aspect ratio | 4:5, 2:3, 1:1, 1.91:1, 16:9, 9:16 | AOfficial requirement. Evidence details
Aspect ratios: 4:5 (1440 x 1800), 2:3 (1080 x 1620), 1:1 (1080 x 1080), 1.91:1 (2064 x 1080), 16:9 (1920 x 1080), 9:16 (1080 x 1920), as the page lists its supported formats. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Post text length | ≤ 280 characters | AOfficial requirement. Evidence details
Post copy: 280 characters (each link used reduces the count by 23 characters). Open source ↗ |
Loudness
No official loudness target. About loudness standards
Notes and caveats
- Promoted image ads in the timeline (standalone, or with website card, app buttons, conversation buttons or polls). App button ads recommend 800 x 418 (1.91:1) or 800 x 800 (1:1). Not every format is available to self-serve advertisers.
- The list is printed under Image Ads with App Buttons and Standalone Video Ads; the Standalone Image Ads section was collapsed in the copy read. Applied to image ads as X's supported formats (decision D42).
Sources
- X Ads creative specs (X Help Center) · X Corp.Supplied by the owner · 3 Nov 2026
Version history
- 3 Nov 2026 · 0.2.8Added from X's ad creative specifications and Vertical Video Ads pages, printed by the owner on 3 Nov 2026 (decision D42).