Spotify · In-stream video
Last verified 3 Nov 2026
Check a file against this →Key facts
- Duration
- ≤ 30 s
AOfficial requirement. Evidence details
- Source
- In-stream video ad specs & requirements (Spotify Advertising)
- How verified
- Read directly
- Verified
- 3 Nov 2026
In-stream video ad specs (Ads Manager and Direct IO): Spotify is able to accept any creative up to 30 seconds.
Open source ↗- Max file size · Video
- ≤ 500 MB
AOfficial requirement. Evidence details
- Source
- In-stream video ad specs & requirements (Spotify Advertising)
- How verified
- Read directly
- Verified
- 3 Nov 2026
In-stream video ad specs (Ads Manager and Direct IO): max file size 500 MB.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File format · Video | mov, mp4 | AOfficial requirement. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): file types .MOV, MP4. Open source ↗ |
| File size · Video | ≤ 500 MB | AOfficial requirement. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): max file size 500 MB. Open source ↗ |
| Duration · Video | ≤ 30 s | AOfficial requirement. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): Spotify is able to accept any creative up to 30 seconds. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Video aspect ratio | 9:16, 16:9 | AOfficial requirement. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): aspect ratio 9:16, 16:9. Open source ↗ |
| Minimum video size | 9:16: ≥ 720 × 1280 px | BOfficial recommendation. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): resolution HD 720x1280 or similar (portrait); 'or similar', so a recommendation. Open source ↗ |
| Minimum video size | 16:9: ≥ 1280 × 720 px | BOfficial recommendation. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): resolution HD 1280x720 or similar (landscape); 'or similar', so a recommendation. Open source ↗ |
| Scan type | Progressive | AOfficial requirement. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): no interlaced videos. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Advertiser name length | ≤ 25 characters | BOfficial recommendation. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): the advertiser name should be no more than 25 characters. Open source ↗ |
| Tagline length | ≤ 40 characters | AOfficial requirement. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): tagline 40 characters maximum. Open source ↗ |
Loudness
No official loudness target. About loudness standards
| Property | Rule | Evidence |
|---|---|---|
| Sound | Required | AOfficial requirement. Evidence details
In-stream video ad specs (Ads Manager and Direct IO): all files must include sound; no silent videos will be accepted. Open source ↗ |
Notes and caveats
- Video shown while the Spotify app is in focus, across music and podcasts (Spotify Ads Manager and Direct IO). Stated, not checked: bit rate range 198 kbps for ideal quality, maximum 320 kbps (the page doesn't say audio or video); volume RMS normalized to -14 dBFS and peak to -0.2 dBFS (not a loudness measure the meter reads); no black bars; frame rate NTSC or PAL compatible; no leaders (slates, countdowns); a 1:1 companion image and logo at least 600 x 600; one click-through URL. Via Spotify Ad Exchange also square 1:1 (at least 1080 x 1080) and WebM, audio bitrate at least 160 kbps.
Sources
- In-stream video ad specs & requirements (Spotify Advertising) · SpotifyRead directly · 3 Nov 2026
Version history
- 3 Nov 2026 · 0.2.7Added from Spotify Advertising's ad specifications (Spotify Ads Manager and Direct IO), read directly on 3 Nov 2026 (decision D41).