Spotify · In-feed video
Last verified 3 Nov 2026
Check a file against this →Key facts
- Duration
- ≤ 30 s
AOfficial requirement. Evidence details
- Source
- In-feed video ad specs & requirements (Spotify Advertising)
- How verified
- Read directly
- Verified
- 3 Nov 2026
In-feed video ad specs (Ads Manager and Direct IO): Spotify is able to accept any creative up to 30 seconds.
Open source ↗- Max file size · Video
- ≤ 500 MB
AOfficial requirement. Evidence details
- Source
- In-feed video ad specs & requirements (Spotify Advertising)
- How verified
- Read directly
- Verified
- 3 Nov 2026
In-feed video ad specs (Ads Manager and Direct IO): max file size 500 MB.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File format · Video | mov, mp4 | AOfficial requirement. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): file types .MOV, MP4. Open source ↗ |
| File size · Video | ≤ 500 MB | AOfficial requirement. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): max file size 500 MB. Open source ↗ |
| Duration · Video | ≤ 30 s | AOfficial requirement. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): Spotify is able to accept any creative up to 30 seconds. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Video aspect ratio | 9:16, 16:9, 1:1 | AOfficial requirement. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): aspect ratio 9:16, 16:9, 1:1. Open source ↗ |
| Minimum video size | 9:16: ≥ 720 × 1280 px | AOfficial requirement. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): resolution HD 720x1280 or higher (portrait). Open source ↗ |
| Minimum video size | 16:9: ≥ 1280 × 720 px | AOfficial requirement. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): resolution HD 1280x720 or higher (landscape). Open source ↗ |
| Minimum video size | 1:1: ≥ 960 × 960 px | AOfficial requirement. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): resolution HD 960x960 or higher (square). Open source ↗ |
| Scan type | Progressive | AOfficial requirement. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): no interlaced videos. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Advertiser name length | ≤ 25 characters | BOfficial recommendation. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): the advertiser name should be no more than 25 characters. Open source ↗ |
| Tagline length | ≤ 40 characters | AOfficial requirement. Evidence details
In-feed video ad specs (Ads Manager and Direct IO): tagline 40 characters maximum. Open source ↗ |
Loudness
No official loudness target. About loudness standards
Notes and caveats
- Video in the feed, next to the music a listener is streaming (Spotify Ads Manager and Direct IO). Whatever its ratio, it first appears in a 1:1 container that the listener can expand (Spotify offers template files). Stated, not checked: volume RMS normalized to -14 dBFS and peak to -0.2 dBFS; no black bars; frame rate NTSC or PAL compatible; no leaders; one secure click-through URL. Via Spotify Ad Exchange: MP4, WebM required on desktop (no MOV), at least 1080 x 1080 square, and sound required.
Sources
- In-feed video ad specs & requirements (Spotify Advertising) · SpotifyRead directly · 3 Nov 2026
Version history
- 3 Nov 2026 · 0.2.7Added from Spotify Advertising's ad specifications (Spotify Ads Manager and Direct IO), read directly on 3 Nov 2026 (decision D41).