Spotify · Audio ad
Last verified 3 Nov 2026
Check a file against this →All requirements
| Property | Rule | Evidence |
|---|---|---|
| Advertiser name length | ≤ 25 characters | BOfficial recommendation. Evidence details
Audio ad specs (Ads Manager and Direct IO): the advertiser name should be no more than 25 characters (music ads). Open source ↗ |
| Tagline length | ≤ 40 characters | AOfficial requirement. Evidence details
Audio ad specs (Ads Manager and Direct IO): tagline 40 characters maximum. Open source ↗ |
Loudness
| Property | Rule | Evidence |
|---|---|---|
| Audio file format | mp3, wav, ogg | AOfficial requirement. Evidence details
Audio ad specs (Ads Manager and Direct IO): music and podcast ad file types: MP3, WAV or OGG. Open source ↗ |
| Audio file size | ≤ 50 MB | AOfficial requirement. Evidence details
Audio ad specs (Ads Manager and Direct IO): music and podcast ad file size 50 MB maximum. Open source ↗ |
| Sample rate | 44,100 Hz | AOfficial requirement. Evidence details
Audio ad specs (Ads Manager and Direct IO): sample rate 44.1kHz. Open source ↗ |
| Audio bitrate | ≥ 192 kbps | AOfficial requirement. Evidence details
Audio ad specs (Ads Manager and Direct IO): bit rate 192 kbps minimum. Open source ↗ |
| Audio bitrate | ≤ 320 kbps | AOfficial requirement. Evidence details
Audio ad specs (Ads Manager and Direct IO): bit rate 320 kbps maximum. Read as a limit for compressed files (MP3, OGG): WAV is accepted, and uncompressed 44.1 kHz stereo is about 1,411 kbps, so the maximum isn't applied to PCM audio (decision D41). Open source ↗ |
| Audio channels | 2 | AOfficial requirement. Evidence details
Audio ad specs (Ads Manager and Direct IO): channels: stereo. Open source ↗ |
| Integrated loudness | −16 LUFS ±1.5 | AOfficial requirement. Evidence details
Audio ad specs (Ads Manager and Direct IO): loudness -16 LUFS (+/- 1.5 LUFS), listed with the technical requirements. Open source ↗ |
| Audio duration | ≤ 60 s | AOfficial requirement. Evidence details
Audio ad specs (Ads Manager and Direct IO): long-form music ads are available in select markets for Direct campaigns and can be up to 60s (skippable after 30s); nothing longer is accepted. Open source ↗ |
| Audio duration | ≤ 30 s | BOfficial recommendation. Evidence details
Audio ad specs (Ads Manager and Direct IO): music ads maximum of 30s; podcast ads (streaming ad insertion) maximum of 30s. 30-60 s only as a long-form music ad in select markets (Direct), so a Warning (decision D41). Open source ↗ |
Notes and caveats
- Music and podcast audio ads (Spotify Ads Manager and Direct IO). Also stated, not checked from the file: a companion display unit (1:1, at least 600 x 600, JPEG or PNG, 200 KB max) or an optional Canvas (9:16, 720 x 1280, MP4 or MOV, 200 KB max, 3-8 s); a logo (1:1, at least 600 x 600); one HTTPS click-through URL; script length about 65 words for 30 s, 100 for 60 s. Via Spotify Ad Exchange: MPEG, MP3, WAV or OGG, up to 30 s, the same technical requirements; no advertiser name.
Sources
- Audio ad specs & requirements (Spotify Advertising) · SpotifyRead directly · 3 Nov 2026
Version history
- 3 Nov 2026 · 0.2.7Added from Spotify Advertising's ad specifications (Spotify Ads Manager and Direct IO), read directly on 3 Nov 2026 (decision D41).