Snapchat · Single Image or Video ad
Last verified 3 Nov 2026
Check a file against this →Key facts
- Recommended size
- 1080 × 1920
BOfficial recommendation. Evidence details
- Source
- Single Image or Video Specifications (Business Help Center)
- How verified
- Read directly
- Verified
- 3 Nov 2026
Single Image or Video Specifications: Full Screen Canvas 1080 x 1920px, 9:16 aspect ratio, scaled proportionally to original asset.
Open source ↗- Aspect ratio
- 9:16
BOfficial recommendation. Evidence details
- Source
- Single Image or Video Specifications (Business Help Center)
- How verified
- Read directly
- Verified
- 3 Nov 2026
Single Image or Video Specifications: Full Screen Canvas 1080 x 1920px, 9:16 aspect ratio, scaled proportionally to original asset.
Open source ↗- Duration
- ≤ 1800 s (30 min)
- Conflict
AOfficial requirement. Evidence details
- Source
- Single Image or Video Specifications (Business Help Center)
- How verified
- Read directly
- Verified
- 3 Nov 2026
Single Image or Video Specifications: Length: 3 seconds to 30 minutes (if file size does not exceed 1 GB). A video under 3 seconds is looped to meet the 3-second minimum, so it isn't refused.
Open source ↗ - Max file size · Video
- ≤ 1 GB
AOfficial requirement. Evidence details
- Source
- Single Image or Video Specifications (Business Help Center)
- How verified
- Read directly
- Verified
- 3 Nov 2026
Single Image or Video Specifications: File Size: Video: 1 GB or less.
Open source ↗- Max file size · Image
- ≤ 5 MB
AOfficial requirement. Evidence details
- Source
- Single Image or Video Specifications (Business Help Center)
- How verified
- Read directly
- Verified
- 3 Nov 2026
Single Image or Video Specifications: File Size: Image: 5 MB; Photo Image Requirements: maximum file size 5MB.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File format · Video | mp4, mov | AOfficial requirement. Evidence details
Single Image or Video Specifications: File Format: Video: .mp4 or .mov and H.264 encoded. Open source ↗ |
| File size · Video | ≤ 1 GB | AOfficial requirement. Evidence details
Single Image or Video Specifications: File Size: Video: 1 GB or less. Open source ↗ |
| Duration · Video | ≤ 1800 s (30 min) | AOfficial requirement. Evidence details
Single Image or Video Specifications: Length: 3 seconds to 30 minutes (if file size does not exceed 1 GB). A video under 3 seconds is looped to meet the 3-second minimum, so it isn't refused. Open source ↗ |
| Duration · Video | ≤ 180 s (3 min) | BOfficial recommendation. Evidence details
About Single Image or Video Ads: can be up to 3 minutes long (3-5 seconds recommended for video); the Story Ad specifications also give up to 180 seconds. Over 3 minutes is a Warning, as the specification article allows up to 30 minutes (decision D40). Open source ↗ |
| File size · Image | ≤ 5 MB | AOfficial requirement. Evidence details
Single Image or Video Specifications: File Size: Image: 5 MB; Photo Image Requirements: maximum file size 5MB. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Image format | jpg, png | AOfficial requirement. Evidence details
Single Image or Video Specifications: File Format: Image: .jpg or .png (Ads Manager only); Photo Image Requirements: PNG or JPEG. Open source ↗ |
| Image aspect ratio | 9:16 | AOfficial requirement. Evidence details
Single Image or Video Specifications: Photo Image Requirements: Required Image Ratio: 9:16. Open source ↗ |
| Minimum image size | ≥ 720 × 1280 px | AOfficial requirement. Evidence details
Single Image or Video Specifications: Photo Image Requirements: Minimum image size: 720x1280px (Ads Manager offers a crop for other sizes). Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Video codec | h264 | AOfficial requirement. Evidence details
Single Image or Video Specifications: File Format: H.264 encoded. Open source ↗ |
| Video aspect ratio | 9:16 | AOfficial requirement. Evidence details
Single Image or Video Specifications: Storage Aspect Ratio (SAR) and Display Aspect Ratio (DAR): 9:16. Open source ↗ |
| Pixel aspect ratio | 1 | AOfficial requirement. Evidence details
Single Image or Video Specifications: Pixel Aspect Ratio (PAR): 1:1. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Brand name length | ≤ 32 characters | AOfficial requirement. Evidence details
Brand and Headline Placement: Brand Name up to 32 characters with spaces; it must reflect the paying advertiser and can't be the same as the headline. Open source ↗ |
| Headline length | ≤ 34 characters | AOfficial requirement. Evidence details
Brand and Headline Placement: Headline up to 34 characters with spaces. Open source ↗ |
Loudness
| Property | Rule | Evidence |
|---|---|---|
| Audio channels | 2 | AOfficial requirement. Evidence details
Single Image or Video Specifications: Audio: must utilize 2 channels (left and right) in a balanced way throughout. Open source ↗ |
| Audio codec | pcm, aac | AOfficial requirement. Evidence details
Single Image or Video Specifications: Audio: PCM or AAC codec. Open source ↗ |
| Audio bitrate | ≥ 192 kbps | AOfficial requirement. Evidence details
Single Image or Video Specifications: Audio: 192 minimum kbps. Open source ↗ |
| Integrated loudness | −16 LUFS | DBest practice. Evidence details
Single Image or Video Specifications: "Audio target level should be- 16 LUFS". No tolerance is stated, so the measured loudness is shown next to the target for information, without a verdict (decision D40). Open source ↗ |
Notes and caveats
- The full-screen ad shown between and after content: User Stories, Publishers, Creators, Our Stories and Spotlight. An image is converted into a 5-second video. Also stated, not checked from the file: 16- or 24-bit audio; Dynamic Ads up to 6 MB; brand name and headline required; approved for a 13+ audience. A Story Ad's 1-10 images or videos follow these specifications too.
- Read from the article's diagram, whose labels are percentages of the ad frame: 6% at each side, 10% at the top, 35% at the bottom, and a bottom-right block 45% from the bottom and 15% from the right (where the action buttons are). The safe area is x 6-94%, y 10-55%, then x 6-85% down to 65%. The diagram is a phone mock-up, so the edges are approximate.
Sources
- Single Image or Video Specifications (Business Help Center) · Snap Inc.Read directly · 3 Nov 2026
- About Single Image or Video Ads (Business Help Center) · Snap Inc.Read directly · 3 Nov 2026
- Story Ad Specifications (Business Help Center) · Snap Inc.Read directly · 3 Nov 2026
- Safe Zones for Ads on Snapchat (Business Help Center) · Snap Inc.Read directly · 3 Nov 2026
- Single Image or Video Restrictions (Business Help Center) · Snap Inc.Read directly · 3 Nov 2026
Version history
- 3 Nov 2026 · 0.2.6Added from Snapchat's Business Help Center specification articles and its safe-zone diagram, read directly on 3 Nov 2026 (decision D40).