Snapchat · Commercial
Last verified 3 Nov 2026
Check a file against this →Key facts
- Recommended size
- 1080 × 1920
BOfficial recommendation. Evidence details
- Source
- Commercial Specifications (Business Help Center)
- How verified
- Read directly
- Verified
- 3 Nov 2026
Commercial Specifications: Full Screen Canvas 1080 x 1920px, 9:16 aspect ratio, scaled proportionally to original asset.
Open source ↗- Aspect ratio
- 9:16
BOfficial recommendation. Evidence details
- Source
- Commercial Specifications (Business Help Center)
- How verified
- Read directly
- Verified
- 3 Nov 2026
Commercial Specifications: Full Screen Canvas 1080 x 1920px, 9:16 aspect ratio, scaled proportionally to original asset.
Open source ↗- Duration
- 3–180 s (3 min)
AOfficial requirement. Evidence details
- Source
- Commercial Specifications (Business Help Center)
- How verified
- Read directly
- Verified
- 3 Nov 2026
Commercial Specifications: Standard Commercial 3 to 6 seconds, all non-skippable; Extended Play Commercial 7 to 180 seconds, only the first 6 seconds non-skippable.
Open source ↗- Max file size · Video
- ≤ 1 GB
AOfficial requirement. Evidence details
- Source
- Commercial Specifications (Business Help Center)
- How verified
- Read directly
- Verified
- 3 Nov 2026
Commercial Specifications: File Size: Video: 1 GB or less.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File format · Video | mp4, mov | AOfficial requirement. Evidence details
Commercial Specifications: File Format: Video: .mp4 or .mov and H.264 encoded. Open source ↗ |
| File size · Video | ≤ 1 GB | AOfficial requirement. Evidence details
Commercial Specifications: File Size: Video: 1 GB or less. Open source ↗ |
| Duration · Video | 3–180 s (3 min) | AOfficial requirement. Evidence details
Commercial Specifications: Standard Commercial 3 to 6 seconds, all non-skippable; Extended Play Commercial 7 to 180 seconds, only the first 6 seconds non-skippable. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Video codec | h264 | AOfficial requirement. Evidence details
Commercial Specifications: File Format: H.264 encoded. Open source ↗ |
| Video aspect ratio | 9:16 | AOfficial requirement. Evidence details
Commercial Specifications: Storage Aspect Ratio (SAR) and Display Aspect Ratio (DAR): 9:16. Open source ↗ |
| Pixel aspect ratio | 1 | AOfficial requirement. Evidence details
Commercial Specifications: Pixel Aspect Ratio (PAR): 1:1. Open source ↗ |
Loudness
| Property | Rule | Evidence |
|---|---|---|
| Sound | Required | AOfficial requirement. Evidence details
Commercial Specifications: must include audio; Commercial Requirements and Restrictions: silent video is not permitted. Open source ↗ |
| Audio channels | 2 | AOfficial requirement. Evidence details
Commercial Specifications: Audio: must utilize 2 channels (left and right) in a balanced way throughout. Open source ↗ |
| Audio codec | pcm, aac | AOfficial requirement. Evidence details
Commercial Specifications: Audio: PCM or AAC codec. Open source ↗ |
| Audio bitrate | ≥ 192 kbps | AOfficial requirement. Evidence details
Commercial Specifications: Audio: 192 minimum kbps. Open source ↗ |
| Sample rate | 48,000 Hz | AOfficial requirement. Evidence details
Commercial Specifications: Audio: 48 KHz sample rate. Open source ↗ |
| Integrated loudness | −16 LUFS | DBest practice. Evidence details
Commercial Specifications: "Audio target level should be- 16 LUFS". No tolerance is stated, so the measured loudness is shown next to the target for information, without a verdict (decision D40). Open source ↗ |
Notes and caveats
- Non-skippable video in Snapchat's curated content (In Stream placement), in the countries Snapchat lists. Video only: stills, cinemagraphs and GIFs are not permitted. Only Web View and AR Lens attachments. Also stated, not checked from the file: 16- or 24-bit audio; brand name and headline required.
- Read from the article's diagram, whose labels are percentages of the ad frame: 6% at each side, 10% at the top, 35% at the bottom, and a bottom-right block 45% from the bottom and 15% from the right (where the action buttons are). The safe area is x 6-94%, y 10-55%, then x 6-85% down to 65%. The diagram is a phone mock-up, so the edges are approximate.
- An older note in the format's own specification; Snapchat's safe-zone article, which covers this format, gives the zone shown first (decision D40).
Sources
- Commercial Specifications (Business Help Center) · Snap Inc.Read directly · 3 Nov 2026
- Safe Zones for Ads on Snapchat (Business Help Center) · Snap Inc.Read directly · 3 Nov 2026
- Single Image or Video Restrictions (Business Help Center) · Snap Inc.Read directly · 3 Nov 2026
- Commercial Requirements and Restrictions (Business Help Center) · Snap Inc.Read directly · 3 Nov 2026
Version history
- 3 Nov 2026 · 0.2.6Added from Snapchat's Business Help Center specification articles and its safe-zone diagram, read directly on 3 Nov 2026 (decision D40).