MetaOrganicVideoActive
Instagram Reels · Organic
Last verified 15 Oct 2026
Check a file against this →Key facts
- Recommended size
- 1080 × 1920
BOfficial recommendation. Evidence details
- Source
- Instagram Platform: IG User Media reference
- How verified
- Read directly
- Verified
- 15 Oct 2026
9:16 recommended to avoid cropping or blank space.
Open source ↗- Aspect ratio
- 9:16
BOfficial recommendation. Evidence details
- Source
- Instagram Platform: IG User Media reference
- How verified
- Read directly
- Verified
- 15 Oct 2026
9:16 recommended to avoid cropping or blank space.
Open source ↗- Duration
- 3–900 s (15 min)
AOfficial requirement. Evidence details
- Source
- Instagram Platform: IG User Media reference
- How verified
- Read directly
- Verified
- 15 Oct 2026
3 s minimum, 900 s maximum.
Open source ↗- Max file size
- ≤ 300 MB
AOfficial requirement. Evidence details
- Source
- Instagram Platform: IG User Media reference
- How verified
- Read directly
- Verified
- 15 Oct 2026
File size: 300MB maximum.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File format | mp4, mov | AOfficial requirement. Evidence details
MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front (Content Publishing API). Open source ↗ |
| moov atom at the start of the file | Required | AOfficial requirement. Evidence details
moov atom at the front of the file. Open source ↗ |
| Duration | 3–900 s (15 min) | AOfficial requirement. Evidence details
3 s minimum, 900 s maximum. Open source ↗ |
| File size | ≤ 300 MB | AOfficial requirement. Evidence details
File size: 300MB maximum. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Video codec | h264, hevc | AOfficial requirement. Evidence details
HEVC or H264, progressive scan, closed GOP, 4:2:0. Open source ↗ |
| Frame rate | 23–60 fps | AOfficial requirement. Evidence details
23-60 FPS. Open source ↗ |
| Video width | ≤ 1920 px | AOfficial requirement. Evidence details
Maximum columns: 1920. Open source ↗ |
| Video aspect ratio | −∞–−∞ | AOfficial requirement. Evidence details
Aspect ratio between 0.01:1 and 10:1; 9:16 recommended. Open source ↗ |
| Video bitrate | ≤ 25,000 kbps | AOfficial requirement. Evidence details
VBR, 25 Mbps maximum. Open source ↗ |
Loudness
No official loudness target. About loudness standards
| Property | Rule | Evidence |
|---|---|---|
| Audio codec | aac | AOfficial requirement. Evidence details
AAC. Open source ↗ |
| Sample rate | ≤ 48,000 Hz | AOfficial requirement. Evidence details
48 kHz sample rate maximum. Open source ↗ |
| Audio channels | 1, 2 | AOfficial requirement. Evidence details
1 or 2 channels (mono or stereo). Open source ↗ |
| Audio bitrate | 128 kbps | AOfficial requirement. Evidence details
Audio bitrate: 128kbps. Open source ↗ |
Notes and caveats
- Limits are those of the Instagram Content Publishing API; the app's own upload limits may differ.
- API limits; in-app upload limits may differ.
- Values read from the labelled diagram (percentages only); the 21% is measured from the frame's right edge.
Sources
- Instagram Platform: IG User Media reference · MetaRead directly · 15 Oct 2026
- Reels safe zones diagram (14% / 6% / 35% / 40% / 21%) · MetaSupplied by the owner · 15 Oct 2026
Version history
- 15 Oct 2026 · 0.2.0Verified: official pages read directly; official material supplied by the owner. Each item's verification field says which.
- 15 Oct 2026 · 0.1.0Initial research entry (not authoritative).