Instagram Feed · Ad
Last verified 15 Oct 2026
Check a file against this →Key facts
- Recommended size
- 1080 × 1920
BOfficial recommendation. Evidence details
- Source
- Meta Ads Guide: video ad specs, instagram-feed
- How verified
- Read directly
- Verified
- 15 Oct 2026
Design recommendation: Resolution 1080 x 1920, Ratio 9:16
Open source ↗- Aspect ratio
- 9:16
BOfficial recommendation. Evidence details
- Source
- Meta Ads Guide: video ad specs, instagram-feed
- How verified
- Read directly
- Verified
- 15 Oct 2026
Design recommendation: Resolution 1080 x 1920, Ratio 9:16
Open source ↗- Duration
- 1–3600 s (1 h)
AOfficial requirement. Evidence details
- Source
- Meta Ads Guide: video ad specs, instagram-feed
- How verified
- Read directly
- Verified
- 15 Oct 2026
Technical requirement: Video Duration: 1 second to 60 minutes
Open source ↗- Max file size · Image
- ≤ 30 MB
AOfficial requirement. Evidence details
- Source
- Meta Ads Guide: image ad specs, instagram-feed
- How verified
- Read directly
- Verified
- 15 Oct 2026
Technical requirement: Maximum File Size: 30MB
Open source ↗- Max file size · Video
- ≤ 4 GB
AOfficial requirement. Evidence details
- Source
- Meta Ads Guide: video ad specs, instagram-feed
- How verified
- Read directly
- Verified
- 15 Oct 2026
Technical requirement: Maximum File Size: 4GB
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File size · Image | ≤ 30 MB | AOfficial requirement. Evidence details
Technical requirement: Maximum File Size: 30MB Open source ↗ |
| File format · Video | mp4, mov, gif | BOfficial recommendation. Evidence details
Design recommendation: File Type: MP4, MOV or GIF Open source ↗ |
| Duration · Video | 1–3600 s (1 h) | AOfficial requirement. Evidence details
Technical requirement: Video Duration: 1 second to 60 minutes Open source ↗ |
| File size · Video | ≤ 4 GB | AOfficial requirement. Evidence details
Technical requirement: Maximum File Size: 4GB Open source ↗ |
| Edit lists in the container | Not allowed | BOfficial recommendation. Evidence details
Videos should not contain edit lists or special boxes in file containers. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Image aspect ratio | 4:5 | BOfficial recommendation. Evidence details
Design recommendation: Ratio: 4:5 Open source ↗ |
| Image resolution | 1440 × 1800 px | BOfficial recommendation. Evidence details
Design recommendation: Resolution: 1440 x 1800 pixels Open source ↗ |
| Image width | ≥ 500 px | AOfficial requirement. Evidence details
Technical requirement: Minimum Width: 500 pixels Open source ↗ |
| Image aspect ratio tolerance | ≤ 1 % | AOfficial requirement. Evidence details
Technical requirement: Aspect Ratio Tolerance: 1% Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Video aspect ratio | 9:16 | BOfficial recommendation. Evidence details
Design recommendation: Ratio: 9:16 Open source ↗ |
| Video resolution | 1080 × 1920 px | BOfficial recommendation. Evidence details
Design recommendation: Resolution: 1080 x 1920 pixels Open source ↗ |
| Captions | Recommended | BOfficial recommendation. Evidence details
Video Captions: Optional, but recommended Open source ↗ |
| Video width | ≥ 250 px | AOfficial requirement. Evidence details
Technical requirement: Minimum Width: 250 pixels Open source ↗ |
| Video aspect ratio tolerance | ≤ 1 % | AOfficial requirement. Evidence details
Technical requirement: Aspect Ratio Tolerance: 1% Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Sound · Video | Recommended | BOfficial recommendation. Evidence details
Video Sound: Optional, but recommended Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Primary text length · Image | ≤ 125 characters | BOfficial recommendation. Evidence details
Text recommendation: Primary Text: 125 characters Open source ↗ |
| Headline length · Image | ≤ 40 characters | BOfficial recommendation. Evidence details
Text recommendation: Headline: 40 characters Open source ↗ |
| Primary text length · Video | ≤ 125 characters | BOfficial recommendation. Evidence details
Text recommendation: Primary Text: 125 characters Open source ↗ |
Loudness
No official loudness target. About loudness standards
| Property | Rule | Evidence |
|---|---|---|
| Audio codec | aac | BOfficial recommendation. Evidence details
Stereo AAC audio compression at 128 kbps+ (Video Settings). Open source ↗ |
| Audio channels | 2 | BOfficial recommendation. Evidence details
Stereo (Video Settings). Open source ↗ |
| Audio bitrate | ≥ 128 kbps | BOfficial recommendation. Evidence details
128 kbps+ (Video Settings). Open source ↗ |
Sources
- Meta Ads Guide: video ad specs, instagram-feed · MetaRead directly · 15 Oct 2026
- Meta Ads Guide: image ad specs, instagram-feed · MetaRead directly · 15 Oct 2026
Version history
- 15 Oct 2026 · 0.2.0Verified: official pages read directly. Each item's verification field says which.
- 15 Oct 2026 · 0.1.0Initial research entry (not authoritative).