LinkedIn · Video ad
Last verified 2 Nov 2026
Check a file against this →Key facts
- Recommended size
- 720 × 900
BOfficial recommendation. Evidence details
- Source
- Video ads advertising specifications (Marketing Solutions Help)
- How verified
- Read directly
- Verified
- 2 Nov 2026
Vertical 4:5 (recommended ratio): 720 x 900 pixels; also 16:9 (1920 x 1080 or 1200 x 675), 1:1 and 9:16 (720 x 1280).
Open source ↗- Aspect ratio
- 4:5
BOfficial recommendation. Evidence details
- Source
- Video ads advertising specifications (Marketing Solutions Help)
- How verified
- Read directly
- Verified
- 2 Nov 2026
Vertical 4:5 (recommended ratio): 720 x 900 pixels; also 16:9 (1920 x 1080 or 1200 x 675), 1:1 and 9:16 (720 x 1280).
Open source ↗- Duration
- 3–1800 s (30 min)
AOfficial requirement. Evidence details
- Source
- Video ads advertising specifications (Marketing Solutions Help)
- How verified
- Read directly
- Verified
- 2 Nov 2026
Length: three seconds to 30 minutes (in-stream video ads up to 90 seconds).
Open source ↗- Max file size · Video
- ≥ 75 KB
AOfficial requirement. Evidence details
- Source
- Video ads advertising specifications (Marketing Solutions Help)
- How verified
- Read directly
- Verified
- 2 Nov 2026
File size: between 75 KB and 500 MB.
Open source ↗- Max file size · Video
- ≤ 500 MB
AOfficial requirement. Evidence details
- Source
- Video ads advertising specifications (Marketing Solutions Help)
- How verified
- Read directly
- Verified
- 2 Nov 2026
File size: between 75 KB and 500 MB.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File format · Video | mp4 | AOfficial requirement. Evidence details
File format: MP4. Open source ↗ |
| File size · Video | ≥ 75 KB | AOfficial requirement. Evidence details
File size: between 75 KB and 500 MB. Open source ↗ |
| File size · Video | ≤ 500 MB | AOfficial requirement. Evidence details
File size: between 75 KB and 500 MB. Open source ↗ |
| Duration · Video | 3–1800 s (30 min) | AOfficial requirement. Evidence details
Length: three seconds to 30 minutes (in-stream video ads up to 90 seconds). Open source ↗ |
| Duration · Video | 15–30 s | BOfficial recommendation. Evidence details
We recommend uploading videos that are 15-30 seconds long, so they can qualify for all possible placements across the LinkedIn Feed and the Audience Network. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Video codec | h264, vp8 | AOfficial requirement. Evidence details
Codec format: H.264 or VP8. Apple ProRes not supported. Open source ↗ |
| Frame rate | ≤ 30 fps | AOfficial requirement. Evidence details
Frame rate: "Less than 30 FPS (frames per second)"; checked as at most 30 fps, so 30 fps passes (owner's choice, decision D34). Open source ↗ |
| Video aspect ratio | 16:9, 1:1, 4:5, 9:16 | AOfficial requirement. Evidence details
Videos must meet height and width specifications, as well as aspect ratio specifications: 16:9, 1:1, 4:5 (recommended ratio) or 9:16. Open source ↗ |
| Minimum video size | 16:9: ≥ 640 × 360 px | AOfficial requirement. Evidence details
16:9: minimum 640 x 360 pixels. Open source ↗ |
| Maximum video size | 16:9: ≤ 1920 × 1080 px | AOfficial requirement. Evidence details
16:9: maximum 1920 x 1080 pixels. Open source ↗ |
| Minimum video size | 1:1: ≥ 360 × 360 px | AOfficial requirement. Evidence details
1:1: minimum 360 x 360 pixels. Open source ↗ |
| Maximum video size | 1:1: ≤ 1920 × 1920 px | AOfficial requirement. Evidence details
1:1: maximum 1920 x 1920 pixels. Open source ↗ |
| Minimum video size | 4:5: ≥ 360 × 450 px | AOfficial requirement. Evidence details
4:5: minimum 360 x 450 pixels. Open source ↗ |
| Maximum video size | 4:5: ≤ 1080 × 1350 px | AOfficial requirement. Evidence details
4:5: maximum 1080 x 1350 pixels. Open source ↗ |
| Minimum video size | 9:16: ≥ 360 × 640 px | AOfficial requirement. Evidence details
9:16: minimum 360 x 640 pixels. Open source ↗ |
| Maximum video size | 9:16: ≤ 1080 × 1920 px | AOfficial requirement. Evidence details
9:16: maximum 1080 x 1920 pixels. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Introductory text length · Video | ≤ 150 characters | BOfficial recommendation. Evidence details
Introductory text: up to 150 characters including spaces, emojis and punctuation to avoid truncation. Open source ↗ |
| Introductory text length · Video | ≤ 3000 characters | AOfficial requirement. Evidence details
Introductory text: 3,000 character maximum. Open source ↗ |
| Headline length · Video | ≤ 70 characters | BOfficial recommendation. Evidence details
Video headline: up to 70 characters to avoid truncation on most devices. Open source ↗ |
| Headline length · Video | ≤ 200 characters | AOfficial requirement. Evidence details
Video headline: 200 max characters. Open source ↗ |
Loudness
No official loudness target. About loudness standards
| Property | Rule | Evidence |
|---|---|---|
| Audio codec | aac | AOfficial requirement. Evidence details
Audio format: AAC or MPEG4 (MPEG-4 audio in an MP4 is AAC). Open source ↗ |
| Sample rate | ≤ 64,000 Hz | AOfficial requirement. Evidence details
Audio size: "Less than 64KHz" (a sample rate); checked as at most 64 kHz. Open source ↗ |
Notes and caveats
- Sponsored Content in the LinkedIn feed and on the LinkedIn Audience Network. Videos under 30 seconds loop until there are at least 30 seconds of playback. Captions must be in SRT format (a separate upload). LinkedIn publishes no safe zones for its ads; its diagram for shared videos is shown as a best practice (decision D36).
- Margins as labelled on LinkedIn's diagram: top 260 px, right 210 px, bottom 560 px, left 112 px of a 1080 x 1920 frame (safe area x 112-870, y 260-1360). The diagram shows a vertical video only.
Sources
- Video ads advertising specifications (Marketing Solutions Help) · LinkedInRead directly · 2 Nov 2026
- Video safe zones diagram (1080 x 1920; 260 / 210 / 560 / 112 px) · LinkedInSupplied by the owner · 2 Nov 2026
- Upload videos to LinkedIn: supported file types and requirements (LinkedIn Help) · LinkedInRead directly · 2 Nov 2026
Version history
- 2 Nov 2026 · 0.2.5LinkedIn's video safe-zone diagram for shared videos added as a best practice (decision D36).
- 2 Nov 2026 · 0.2.4Added from LinkedIn's advertising specification pages, read directly on 2 Nov 2026 (decision D34).