LinkedIn · Single image ad
Last verified 2 Nov 2026
Check a file against this →Key facts
- Recommended size
- 1200 × 628
BOfficial recommendation. Evidence details
- Source
- Single image ads advertising specifications (Marketing Solutions Help)
- How verified
- Read directly
- Verified
- 2 Nov 2026
Horizontal 1.91:1 (recommended ratio): 1200 x 628 pixels; also square 1:1 (1200 x 1200) and vertical 4:5 (recommended ratio, 720 x 900).
Open source ↗- Aspect ratio
- 1.91:1
BOfficial recommendation. Evidence details
- Source
- Single image ads advertising specifications (Marketing Solutions Help)
- How verified
- Read directly
- Verified
- 2 Nov 2026
Horizontal 1.91:1 (recommended ratio): 1200 x 628 pixels; also square 1:1 (1200 x 1200) and vertical 4:5 (recommended ratio, 720 x 900).
Open source ↗- Max file size · Image
- ≤ 5 MB
AOfficial requirement. Evidence details
- Source
- Single image ads advertising specifications (Marketing Solutions Help)
- How verified
- Read directly
- Verified
- 2 Nov 2026
File size: 5 MB.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File size · Image | ≤ 5 MB | AOfficial requirement. Evidence details
File size: 5 MB. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Image format | jpg, png, gif | AOfficial requirement. Evidence details
File type: JPG, PNG, or GIF. Animated GIF images must be 250 frames or shorter (not checked). Open source ↗ |
| Maximum image size | ≤ 7680 × 4320 px | AOfficial requirement. Evidence details
Image size: 7680 x 4320 pixels. Images less than 401 pixels wide display as a thumbnail image. Open source ↗ |
| Image aspect ratio | 1.91:1, 1:1, 4:5 | BOfficial recommendation. Evidence details
Aspect ratio for horizontal or landscape 1.91:1 (recommended ratio), square 1:1, vertical 4:5 (recommended ratio). Paid vertical assets only serve on mobile devices. Open source ↗ |
| Minimum image size | 1.91:1: ≥ 640 × 360 px | AOfficial requirement. Evidence details
1.91:1: minimum 640 x 360 pixels. Open source ↗ |
| Maximum image size | 1.91:1: ≤ 7680 × 4320 px | AOfficial requirement. Evidence details
1.91:1: maximum 7680 x 4320 pixels. Open source ↗ |
| Minimum image size | 1:1: ≥ 360 × 360 px | AOfficial requirement. Evidence details
1:1: minimum 360 x 360 pixels. Open source ↗ |
| Maximum image size | 1:1: ≤ 4320 × 4320 px | AOfficial requirement. Evidence details
1:1: maximum 4320 x 4320 pixels. Open source ↗ |
| Minimum image size | 4:5: ≥ 360 × 640 px | AOfficial requirement. Evidence details
4:5: minimum 360 x 640 pixels. As the page lists it for 4:5 (these are 9:16 sizes); checked as written (owner's choice, decision D34). Open source ↗ |
| Maximum image size | 4:5: ≤ 2430 × 4320 px | AOfficial requirement. Evidence details
4:5: maximum 2430 x 4320 pixels. As the page lists it for 4:5 (these are 9:16 sizes); checked as written (owner's choice, decision D34). Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Introductory text length · Image | ≤ 150 characters | BOfficial recommendation. Evidence details
Introductory text: up to 150 characters including spaces, emojis and punctuation to avoid truncation. Open source ↗ |
| Introductory text length · Image | ≤ 3000 characters | AOfficial requirement. Evidence details
Introductory text: 3,000 character maximum. Open source ↗ |
| Headline length · Image | ≤ 70 characters | BOfficial recommendation. Evidence details
Headline: up to 70 characters to avoid truncation. Open source ↗ |
| Headline length · Image | ≤ 200 characters | AOfficial requirement. Evidence details
Headline: 200 character maximum. Open source ↗ |
| Description length · Image | ≤ 100 characters | BOfficial recommendation. Evidence details
Description: 100 characters to avoid truncation. Open source ↗ |
| Description length · Image | ≤ 300 characters | AOfficial requirement. Evidence details
Description: 300 character maximum (may vary on the LinkedIn Audience Network). Open source ↗ |
Loudness
No official loudness target. About loudness standards
Notes and caveats
- Sponsored Content in the LinkedIn feed. Ads are rejected if they do not meet LinkedIn's advertising guidelines. LinkedIn publishes no safe zones for its ads. The Ads Guide's summary says 1200 x 627 and PNG or JPG; the help article's 1200 x 628 and JPG, PNG or GIF are used (decision D34).
Sources
- Single image ads advertising specifications (Marketing Solutions Help) · LinkedInRead directly · 2 Nov 2026
Version history
- 2 Nov 2026 · 0.2.4Added from LinkedIn's advertising specification pages, read directly on 2 Nov 2026 (decision D34).