Sanoma Media Finland

HTML5 rules for Sanoma Media Finland. Requirements depend on the ad server that serves each format.

Some of this publisher's rules are still being verified. Rules marked Not verified can't fail a file.

Formats

Format	Sizes	Weight limit	Accepted	Evidence
Parade (desktop)	980 × 400	300 kB · all files	jpg, png, html5, iframe-tag	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Max 300 kB; max 5 per size. Open source ↗
Parade (mobile)	300 × 300	300 kB · all files	html5, javascript-tag	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 HTML5 or JavaScript tag 300x300, max 300 kB (images also 600x600). Open source ↗
Vertical parade	300 × 600	300 kB · all files	jpg, png, tag, html5	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Max 300 kB; one link; the whole ad is the link area. Open source ↗
Cross-screen rectangle	600 × 500	300 kB · all files	—	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Max 300 KB (accepted types not listed with this row). Open source ↗
Digital full-page	620 × 891	300 kB · all files	jpg, png, iframe-tag	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 No HTML5 ZIP listed; 3rd-party tag must be an iframe and only lightly animated. Open source ↗
Parade + wallpaper	980 × 400, 1600 × 1200	300 kB · all files	jpg, gif, png, html5, iframe-tag	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Parade HTML5 max 300 kB; the wallpaper (1600x1200, 300 kB) can't load through a tag and isn't clickable. Open source ↗
Performance-based image ad (CPC)	600 × 500	300 kB · basis not stated	jpg, png, gif, tag, html5	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 HTML5 not available in Ad Manager for CPC; animation max 10 s, then it must end; no sound; file name without punctuation, spaces or umlauts. Open source ↗

Delivery methods

Google Ad Manager · AcceptedHTML5 ZIP; Sanoma's instructions are written for Google Ad Manager (GWD environment, GAM size limitations).
AOfficial requirement. Evidence details
Source
HTML5 ad instructions (digital material instructions)
How verified
Read directly
Verified
15 Oct 2026
HTML5 ZIP; Sanoma's instructions are written for Google Ad Manager (GWD environment, GAM size limitations).
Open source ↗
Google Ad Manager · AcceptedStandard GWD-generated ZIP with Exit events.
AOfficial requirement. Evidence details
Source
HTML5 ad instructions (digital material instructions)
How verified
Read directly
Verified
15 Oct 2026
Standard GWD-generated ZIP with Exit events.
Open source ↗
Third-party tag · AcceptedParade, vertical parade and digital full-page accept 3rd-party tags (iframe); limits cannot be avoided with tags or loaders.
AOfficial requirement. Evidence details
Source
HTML5 ad instructions (digital material instructions)
How verified
Read directly
Verified
15 Oct 2026
Parade, vertical parade and digital full-page accept 3rd-party tags (iframe); limits cannot be avoided with tags or loaders.
Open source ↗

Click implementation

Sanoma clickTag (effective 2026-03-25)

Click variable

clickTag · more areas: clickTag2, clickTag3 · case-sensitive

AOfficial requirement

Source: HTML5 ad instructions (digital material instructions) · UUSI CLICKTAG OHJE 25.3.2026 alkaen (HTML5 instructions, Finnish)
How verified: Read directly
Verified: 15 Oct 2026

At least one clickTag; the ad server recognises the click-through URL by the variable name clickTag; multiple areas: clickTag, clickTag2, clickTag3 etc.

Open source ↗

Declared in

head, inside a <script> element, declared with var

<script type="text/javascript">
      var clickTag = "http://www.is.fi";
</script>

AOfficial requirement

Source: HTML5 ad instructions (digital material instructions) · UUSI CLICKTAG OHJE 25.3.2026 alkaen (HTML5 instructions, Finnish)
How verified: Read directly
Verified: 15 Oct 2026

Define clickTags inside a <script> tag in the <head>; don't minify or obfuscate this section.

Open source ↗

Minimum click tags

AOfficial requirement

Source: HTML5 ad instructions (digital material instructions) · UUSI CLICKTAG OHJE 25.3.2026 alkaen (HTML5 instructions, Finnish)
How verified: Read directly
Verified: 15 Oct 2026

At least one clickTag.

Open source ↗

Code pattern

adContainer.addEventListener('click', e => { e.preventDefault(); window.open(clickTag); })  |  <a href="javascript:void(window.open(clickTag))">

AOfficial requirement

Source: HTML5 ad instructions (digital material instructions) · UUSI CLICKTAG OHJE 25.3.2026 alkaen (HTML5 instructions, Finnish)
How verified: Read directly
Verified: 15 Oct 2026

JavaScript or HTML link; the clickTag URL opens in a new window or tab.

Open source ↗

Opens in

new window or tab: window.open(clickTag) or '_blank'; '_self', '_top' and '_parent' violate

AOfficial requirement

Source: HTML5 ad instructions (digital material instructions) · UUSI CLICKTAG OHJE 25.3.2026 alkaen (HTML5 instructions, Finnish)
How verified: Read directly
Verified: 15 Oct 2026

'Clicks must open in a new browser window (_blank)'; examples call window.open(clickTag).

Open source ↗

Hard-coded landing URLs

Not allowed

AOfficial requirement

Source: HTML5 ad instructions (digital material instructions) · UUSI CLICKTAG OHJE 25.3.2026 alkaen (HTML5 instructions, Finnish)
How verified: Read directly
Verified: 15 Oct 2026

Don't place destination URLs in HTML links or JavaScript; all click-through traffic goes through clickTags.

Open source ↗

Effective from

25 Mar 2026

AOfficial requirement

Source: UUSI CLICKTAG OHJE 25.3.2026 alkaen (HTML5 instructions, Finnish)
How verified: Supplied by the owner
Verified: 15 Oct 2026

Heading: UUSI CLICKTAG OHJE 25.3.2026 alkaen.

Sanoma Google Web Designer

Exits (Google Web Designer)

1–null · Tap Area component; event Tap Area > Touch/Click; action Google Ad > Exit ad; receiver gwd-ad; descriptive Metrics ID

AOfficial requirement

Source: HTML5 ad instructions (digital material instructions)
How verified: Read directly
Verified: 15 Oct 2026

All clickable areas use Google Ad > Exit ad events; no hard-coded window.open(); standard GWD-generated ZIP; publish environment Google Ad Manager or Display & Video 360 (adds <meta name="ad.size">); always a fixed ad size.

Open source ↗

Publisher rules

Property	Rule	Evidence
Entry HTML file	index.html	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 One root HTML file (index.html); folder structure allowed. Open source ↗
Delivery format	zip	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Delivered as one .zip containing all files. Open source ↗
Unique IDs, classes and function names	Required	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Unique identifiers, classes, variables and function names for each ad. Open source ↗
body margin	0 px	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Margin must be 0 so no borders appear around the banner. Open source ↗
Quotation marks	Double quotes	BOfficial recommendation. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Preferably double quotation marks. Open source ↗
Character encoding	UTF-8	BOfficial recommendation. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Default character encoding is UTF-8. Open source ↗
Served in	iframe	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Ads are published inside an iframe. Open source ↗
What counts towards weight	All files	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 All files (images, scripts, fonts, styles) count towards file size. Open source ↗
File requests	≤ 15 requests	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Maximum 15 host-initiated file requests. Open source ↗
Later loads	≤ the initial load	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Subsequent loads only if essential and no larger than the initial load; user-initiated loads (mouseover, click) may be larger. Open source ↗
Limits bypassed with loaders or tags	Not allowed	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 File size limits are unconditional; loaders or 3rd-party tags can't be used to avoid them; only user activation may exceed them. Open source ↗
CPU load	average ≤ 20 %, sustained spikes ≤ 70 %	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 20% average CPU accepted; sustained spikes over 70% are rejected. Open source ↗
Strobing animation	Not allowed	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 No rapid or 'strobing' animation of graphics, copy or background. Open source ↗
Timers and animation loops	Keep to a minimum	BOfficial recommendation. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Avoid or reduce loops/timers (clear setInterval/setTimeout), requestAnimationFrame, eval(), global variables; minimise DOM access. Open source ↗
jQuery	Not allowed	BOfficial recommendation. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 jQuery not recommended. Open source ↗
Canvas animation	Not allowed	BOfficial recommendation. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Canvas animations don't work properly on iOS; not recommended if the campaign shows in iOS apps. Open source ↗
Backup image	Optional	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 IE9 and older are excluded unless a backup image is delivered. Open source ↗
Ad size	Fixed	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 Always a fixed ad size; Google Ad Manager doesn't support fluid or dynamic HTML5 dimensions. Open source ↗
Delivery before launch	≥ 2 days	AOfficial requirement. Evidence details Source HTML5 ad instructions (digital material instructions) How verified Read directly Verified 15 Oct 2026 HTML5 display: 2 business days before launch; special and rich media mobile formats: 5 (informational). Open source ↗

Sources

HTML5 ad instructions (digital material instructions) · Sanoma Media FinlandRead directly · 15 Oct 2026