DV360 · Video, portrait
Last verified 1 Nov 2026
Check a file against this →Key facts
- Recommended size
- 1080 × 1920
BOfficial recommendation. Evidence details
- Source
- Guidelines for video creatives (Display & Video 360 Help)
- How verified
- Read directly
- Verified
- 1 Nov 2026
Best practices (recommendations): 720 × 1280, 1080 × 1920 or 1080 × 1440; aspect ratio 9:16 or 3:4.
Open source ↗- Aspect ratio
- 9:16
BOfficial recommendation. Evidence details
- Source
- Guidelines for video creatives (Display & Video 360 Help)
- How verified
- Read directly
- Verified
- 1 Nov 2026
Best practices (recommendations): 720 × 1280, 1080 × 1920 or 1080 × 1440; aspect ratio 9:16 or 3:4.
Open source ↗- Max file size
- ≤ 1 GB
AOfficial requirement. Evidence details
- Source
- Guidelines for video creatives (Display & Video 360 Help)
- How verified
- Read directly
- Verified
- 1 Nov 2026
Asset requirements: video creatives hosted by Display & Video 360 can be up to 1 GB; transcoded serving files are at most 10 MB (made by DV360), and exchanges may set lower limits.
Open source ↗
All requirements
| Property | Rule | Evidence |
|---|---|---|
| File format | avi, mov, mp4, m4v, mpeg, mpg, webm, wmv | AOfficial requirement. Evidence details
Asset requirements: file types .avi, .mov, .mp4, .m4v, .mpeg, .mpg, .webm, .wmv. Open source ↗ |
| File size | ≤ 1 GB | AOfficial requirement. Evidence details
Asset requirements: video creatives hosted by Display & Video 360 can be up to 1 GB; transcoded serving files are at most 10 MB (made by DV360), and exchanges may set lower limits. Open source ↗ |
| File name length | ≤ 50 characters | AOfficial requirement. Evidence details
Asset requirements: file name can't be longer than 50 characters (counted here with its extension). Open source ↗ |
| File name characters | ASCII characters only | AOfficial requirement. Evidence details
Asset requirements: ASCII characters only. Open source ↗ |
| Property | Rule | Evidence |
|---|---|---|
| Video aspect ratio | 9:16, 3:4 | AOfficial requirement. Evidence details
Asset requirements: portrait videos must have an aspect ratio of 9:16 or 3:4. Open source ↗ |
| Video codec | h264 | BOfficial recommendation. Evidence details
Best practices (recommendations): codec H.264. Open source ↗ |
| Frame rate | 23.976, 29.97 fps | BOfficial recommendation. Evidence details
Best practices (recommendations): frame rate 23.98 or 29.97 (23.98 is 24000/1001 ≈ 23.976 fps). Open source ↗ |
| Video bitrate | ≥ 20,000 kbps | BOfficial recommendation. Evidence details
Best practices (recommendations): bitrate at least 20 Mbps. Open source ↗ |
Loudness
| Property | Rule | Evidence |
|---|---|---|
| Audio codec | pcm, aac | BOfficial recommendation. Evidence details
Best practices (recommendations): PCM (preferred) or AAC. Open source ↗ |
| Audio bitrate | ≥ 192 kbps | BOfficial recommendation. Evidence details
Best practices (recommendations): audio bitrate at least 192 kbps. Open source ↗ |
| Sample rate | 48,000 Hz | BOfficial recommendation. Evidence details
Best practices (recommendations): 48 kHz. Open source ↗ |
| Integrated loudness | −24 LUFS ±2 | BOfficial recommendation. Evidence details
Best practices (recommendations): loudness aligned with IAB US spec of -24 LKFS +/- 2 LKFS; Campaign Manager 360 normalises to -24 LKFS. Listed with the recommendations, so a Warning, not a Fail (decision D33). Open source ↗ |
Notes and caveats
- Video creatives in Display & Video 360 video line items on its supported exchanges. Not for YouTube videos in YouTube & partners line items, which follow YouTube's guidelines. Also recommended, not checked here: no black bars or letterboxing; 16- or 24-bit audio; length 15 or 30 seconds (inventory takes many durations, most within 10% of the slot). No safe zones are published.
Sources
- Guidelines for video creatives (Display & Video 360 Help) · GoogleRead directly · 1 Nov 2026
Version history
- 1 Nov 2026 · 0.2.3Added from the DV360 video creative guidelines, read directly on 1 Nov 2026 (decision D33).