Equativ (formerly Smart AdServer)

Package, weight and click rules of Equativ (formerly Smart AdServer).

Package rules

Property	Rule	Evidence
Entry HTML file	index.html	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 Main file named index.html, at the root of the ZIP (not in a sub-folder). Open source ↗
<meta charset> in <head>	UTF-8	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 Add <meta charset="UTF-8"> in the <head> of index.html. Open source ↗
Archives inside the ZIP	Not allowed	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 Assets in sub-folders or at the root; if sub-folders are used, don't compress them. Open source ↗
Unused files	0 files	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 Only use assets used by the creative; no orphan assets. Open source ↗
ZIP file name	must match ^[A-Za-z0-9_-]+\.zip$	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 No dots in the ZIP name (e.g. not creative.test.zip); no special characters (!, ?, ¿, ¡, @, #, %) or language-specific characters (é, à, ê, ï, ñ, ç). Open source ↗
Folder names	must not contain: .	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 No dots in folder names inside the ZIP (e.g. not test.folder). Open source ↗
File names starting with a dot	Not allowed	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 No file name inside the ZIP may start with a dot. Open source ↗
File names in the ZIP	must not contain: .min.js	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 JavaScript libraries with the extension min.js (minified JavaScript) are not supported. Open source ↗ Conflict
Allowed file types	html, css, js, jpg, jpeg, png, gif, txt, zip, xml, woff, woff2, mp4, m4v, wmv, m4a, avi, webm, 3gp, ogg, mp3, aac, ogv, m3u8	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 Supported file formats. Open source ↗ Conflict
Video transcodes	must include: h264-mp4, vp8-webm	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 HTML5 videos must be transcoded at minimum into H.264/MP4 and VP8/WebM. Open source ↗
Everything over HTTPS	Required	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 Load libraries and resources (JS, CSS) over HTTPS. Open source ↗
External libraries	embedded	BOfficial recommendation. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 Embed libraries such as jQuery in the creative; don't reference them externally. Open source ↗

Weight rules

Property	Rule	Evidence
ZIP size	≤ 50 MB	AOfficial requirement. Evidence details Source HTML5 creative specifications How verified Read directly Verified 15 Oct 2026 Max compressed ZIP upload per insertion in the Equativ Monetization Platform; the size without heavy-creative fee depends on the contract. Open source ↗
Initial load	160x600: 150, 300x250: 150, 728x90: 150, 300x600: 200, 970x250: 250, 320x50: 50, 300x50: 50, 970x90: 200, 300x1050: 250, 320x480: 200, 480x320: 200, 1024x768: 300, 768x1024: 300	AOfficial requirement. Evidence details Source Open RTB creative specs (Maestro) How verified Read directly Verified 15 Oct 2026 Maestro / Open RTB initial-load limits per size; sub-load allowance is double the initial load. Open source ↗
What counts towards weight	gzip-transfer	AOfficial requirement. Evidence details Source Open RTB creative specs (Maestro) How verified Read directly Verified 15 Oct 2026 Weights calculated after GZIP; initial = ad files + non-exempt shared libraries + max 50 kB of exempt shared libraries; sub-load only after the host window load event. Open source ↗
File requests during the initial load	≤ 10 requests	AOfficial requirement. Evidence details Source Open RTB creative specs (Maestro) How verified Read directly Verified 15 Oct 2026 No more than ten file requests during the initial load (Maestro). Open source ↗

Animation rules

Property	Rule	Evidence
Animation length	≤ 15 s	AOfficial requirement. Evidence details Source Open RTB creative specs (Maestro) How verified Read directly Verified 15 Oct 2026 Maestro banners: animation (loops) maximum 15 s; 24 images/second. Open source ↗
Sound and animation start	muted	AOfficial requirement. Evidence details Source Open RTB creative specs (Maestro) How verified Read directly Verified 15 Oct 2026 Maestro banners: audio muted by default with a user control to start it. Open source ↗

Click implementation

Equativ click counting library (hosted insertions)

Required library

//ns.sascdn.com/diff/templates/js/banner/sas-clicktag-3.1.js · head of index.html

AOfficial requirement

Source: Manage click counting
How verified: Read directly
Verified: 15 Oct 2026

Add the click counting library to the <head> of the main index.html.

Open source ↗

Click variable

clickTag · more areas: clickTag0, clickTag1, clickTag2

AOfficial requirement

Source: Manage click counting
How verified: Read directly
Verified: 15 Oct 2026

Single: var clickTag (optional; var clickTag="" if unused). Multiple: clickTag0, clickTag1, clickTag2 ...; numbering must begin with clickTag0, otherwise clicks are not counted properly.

Open source ↗

Code pattern

method 1 (not rendered in the page text) | method 2: assign href after sas.clicktag.register(init) completes  |  example: clickArea.onclick = function(){ window.open(clickTag, "blank"); }

AOfficial requirement

Source: Manage click counting · Cross-screen display, material guidelines
How verified: Read directly
Verified: 15 Oct 2026

With method 2 the library must replace clickTag variables before the ad renders.

Open source ↗

Operations

With multiple clickTags leave the insertion's Click URL field empty (it overrides all clickTags); reports show only the sum of clicks; clctenc= (0-3) sets click URL encoding for third-party systems.

AOfficial requirement

Source: Manage click counting
How verified: Read directly
Verified: 15 Oct 2026

Trafficking notes.

Open source ↗

Several clicks in apps

Not supported

AOfficial requirement

Source: Manage click counting
How verified: Read directly
Verified: 15 Oct 2026

Multiple clickthrough URLs are not compatible with in-app (SDK) environments.

Open source ↗

Google Web Designer on Equativ

Click variable

clickTag

AOfficial requirement

Source: Manage click counting
How verified: Read directly
Verified: 15 Oct 2026

1) library at the end of <head>; 2) var clickTag inside <body>; 3-4) replace the URL in the gwd-events="handlers" script with clickTag (no quotes); 5) clickArea on element page1 before </body> calling window.open(clickTag, "blank").

Open source ↗

Equativ managed campaigns (query-string clickTag)

Click variable

clickTag

AOfficial requirement

Source: Creative specifications: Equativ network (managed services)
How verified: Read directly
Verified: 15 Oct 2026

Creative must contain var clickTag="" for Equativ's macro; the URL-encoded clickthrough is passed as index.html?clickTag=...; example reads it with getParameterByName('clickTag').

Open source ↗

Code pattern

var clickTag = getParameterByName('clickTag');

AOfficial requirement

Source: Creative specifications: Equativ network (managed services)
How verified: Read directly
Verified: 15 Oct 2026

IAB clickTag standard; ZIP must hold one ad, one size, one index.html.

Open source ↗

Sources

HTML5 creative specifications · EquativRead directly · 15 Oct 2026
Open RTB creative specs (Maestro) · EquativRead directly · 15 Oct 2026
Manage click counting · EquativRead directly · 15 Oct 2026
Cross-screen display, material guidelines · KärkimediaRead directly · 15 Oct 2026
Creative specifications: Equativ network (managed services) · EquativRead directly · 15 Oct 2026